New Show, Old Problems: The 2025 F1 Launch Revolution
Abstract The unified Formula One car presentation in 2025 promises to be a ground-breaking event, bringing all the teams together to unveil their cars on the same stage. Aimed at increasing fan engagement and marketing opportunities, the initiative is drawing comparisons with successful formats in other sports. However, behind the glitz and glamour lie significant challenges: inaccessible tickets due to scalping, a lack of real car unveilings and less collaboration from teams such as Ferrari who are planning independent presentations. This article explores the event's potential, its pitfalls and how it could be redesigned to balance spectacle with substance. New Presentation, Old Problems: The 2025 F1 Launch Revolution The Formula One world is excited by the announcement of a unified car presentation event to be introduced in 2025. This bold initiative by the FIA and F1 management aims to kick off the season with all teams revealing their cars at a single, high-profile event in...